This program is where products become global through the web. It is the largest commercial showcase in the world, and we want more Colombians to be part of it.
YEAR
2022
INDUSTRY
Technology and Communications
SERVICES
Digital Graphic Designer
Objectives - Challenges
Developed the 2022 version, focusing on the narrative theme ‘Facts that Connect.‘
Redesigned the logo to build on the 2021 version.
Created cohesive visual assets that maintain a consistent style.
The new graphic identity was successfully launched, meeting organizational requirements and achieving national distribution. The program Vende Digital 2022 stands out for its positive impact on strengthening micro, small, and medium enterprises (SMES) in Colombia through electronic commerce. As of today, the initiative continues to integrate with Colombia’s digital transformation and e-commerce strategies, helping more SMEs adapt to the digital ecosystem and improve competitiveness.
