The event where the creative industry meets digital technology. I was part of the design team, where I developed graphic content based on the official key visual.
YEAR
8 weeks
INDUSTRY
Technology and communications
SERVICES
Digital Graphic Designer
Objectives - Challenges
Brand Cohesion: Designed graphic elements that maintained the essence of Colombia 4.0.
Event Coverage: Created real-time graphics and social media posts during the event.
Agenda and Guests: Supported agenda development and designed materials for invited speakers.
My approach
Discovery Phase
Graphic Concept Ideation: I developed graphic proposals for the event Colombia 4.0.
Concept Development: Based on the selected graphic proposal, the construction of the graphic universe and its applications across different media begins.Design and Development
Development of Pieces for Social Media: Designed promotional materials for social media before, during, and after the event.
Agenda and Speakers Design: Part of COl40's success lies in the quality of its speakers, bringing in current references from the creative world, designing promotional pieces for the speakers was a fundamental part of promoting the event on social media.
Event and management: During the event, additional material were required for promotion at key moments, photos during presentations to encourage potential attendees to interact and boost social media engagement and metrics.
