Under the slogan "Radio at Home," we seek to create an authentic and welcoming experience
YEAR
2023-2024
INDUSTRY
Communications
SERVICES
Art Director
Objectives - Challenges
Modern essence: Achieving a balance between an iconic identity and a modern touch that attracts new audiences.
Multichannel consistency: Designing a visual identity that is adaptable and coherent across all channels.
Visual engagement: Create striking graphics that capture attention and retain users on social media.
My approach
Discovery Phase
Market and Style Study: Thoroughly research audience preferences to create an aesthetic that reinvents the legacy of Radio a Domicilio and attracts new listeners.
Design and Development
UI/UX Design: I designed a clean, intuitive interface with streamlined navigation and engaging visuals to motivate users.
Audience and Style Analysis: Examine audience preferences to define the aesthetic of Radio a Domicilio and attract new listeners.
Testing and Iteration
User Testing: Initial testing of a controlled group of users to obtain feedback about the web interface, its use, and future implementations before launch.
Web Optimization: Implemented optimizations in the user interface to enhance the navigation experience of the website on computers and mobile devices.
"Radio a Domicilio" received positive feedback and an exceptional reception in the company. Metrics such as audience retention and participation exceeded expectations in the first three months, driven by an intuitive design and a content offering that connected with listeners of all ages.
Continuous Improvements: Planning regular updates based on audience feedback and industry trends, always seeking to enhance functionality and listener satisfaction.
Expansion: Exploring collaborations with podcasting platforms and other media to expand the presence of "Radio a Domicilio" and enrich the listener experience with exclusive content.
