This program is where products become global through the web. It is the largest commercial showcase in the world, and we want more Colombians to be part of it.
Duration:
2022
Industry:
Technology and Communications
Role:
Digital Graphic Designer
Objectives and challenges
Developed the 2022 version, focusing on the narrative theme ‘Facts that Connect.‘
Redesigned the logo to build on the 2021 version.
Created cohesive visual assets that maintain a consistent style.
The graphic line was successfully launched, meeting the requirements of the entity and taking its production to a national level. The program Vende Digital 2022 stands out for its positive impact on strengthening micro, small, and medium enterprises (mipymes) in Colombia through electronic commerce. Currently, this initiative has continued to integrate with other digital transformation and electronic commerce strategies in Colombia, aiming for more mipymes to adapt to the digital ecosystem and improve their competitiveness.
